Wednesday, March 23, 2011

Price increases are crazy guide price may be just a numbers game

 Recently, the automobile market by the end of last year, business there, nearly all of the models can be several thousand dollars lower than the manufacturers, some even more low. For the price of the automobile market transformation in the common phenomenon of this kind, we feel more and more increase in the automobile market, price frenzy Under the impact of the price guide manufacturers has become increasingly meaningless, and it may be just a numbers game.
increase crazy, crazy
prices are still more when the end of last year, we reported the automobile market in the media is the largest market in the appear such as take the car ahead is an additional increase 8000-10000 yuan; and Dongfeng Honda CR-V's selling momentum has not diminished, the current requirement to buy CR-V about 1 million installation of car decoration or increased several thousand dollars; speed Tang, the new Bora, Golf, LaCrosse and other new models as part of a serious shortage of supply, cash cars also need extra money. offers up to 1 million, the lowest price of 82,000 yuan Elantra, the 2010 Camry with 182,800 yuan in low-cost market hh ; and in the automobile market began to take hold, it is also implicitly or explicitly clear to the outside world, the fare increase before the Spring Festival staged a car come to an end the situation, what comes next is a strong price surge.
the current margin of preference is the largest high-class cars, the automobile market on several main models mmm Rui Yi, a new crown and others have 1-2 million in concessions. domestic compact car is the price of the bright spots, such as Santana, Jing Rui, Furui Di and others have more substantial concessions, even just recently-FY-2 also has a few thousand dollars of preferential concessions ...... all of these models are the basis of lowest price specified by manufacturer the benefits. In these crazy increases, prices behind it, > before the auto makers will announce a buy a car based on it is at best a reference, because, according to car dealers, or buy a car this price has basically does not exist. Now the same car and have to bargain shopping in the markets, which has become an open game .
the who said: For example play a modest short-term discount promotions; car sent to decorate, to do automobile beauty, send auto insurance. But consumers like or directly enjoy the benefits. Therefore, the complex car dealer promotions, most likely the final to consumers In general, the present 100,000 to 200,000 yuan price of the car, the actual transaction price can be lower than the manufacturers ranging from 5000 to 20,000 yuan and 10 yuan models can also have a thousand dollars of preferential and even some cheap economy cars, haggling skills if high-strength, but also a few hundred dollars cheaper. It seems that guide price indeed existed in name only.
It is understood that the car significance. But in recent years, almost all of the companies are strong or weak or wavering in front of the market, car guide price of an empty shell. Some models, listing less than six months to guide the drop in price has more than a 1 - 2 million, although not ruled out because of sluggish sales and promotions, and other factors in disguise, but we can see that the market guide price for this type and how many consumers do the real significance?
industry believes that the car guide price The reason exists in name only, because the manufacturers guide price is neither scientific nor reasonable. According to reports, a million from the pricing flexibility. If all the dealers are sold for 20 million car, so manufacturers can maximize profits; if the dealer sold 15 million car, manufacturers can only get profit. Because of this, all the automotive manufacturers will strive to maintain guide price.
the dealer here does not agree, at the forefront of the market dealers who have felt the power of the law of value: some car manufacturers Mozhun car consumers will bargain mentality when they put vehicles in difficult circumstances call wantonly increase; in the auto market downturn, inflate car price, and then to raise the discount rate in the sales, again with the guidance price of one to children unresponsive, ask: their

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