WASHINGTON Two days ago, Nirvana Fitness Guide 6 in Beijing, there are five declared for Nirvana Fitness Co., Ltd. Beijing yesterday disclosed that after the new shareholders into the funds are not available, leading to the store unable to pay the rent, had to close. Currently, there are many businesses and individuals to contact them, then set the intention to Nirvana Fitness.
Wu-day said the company shareholders are trying to solve this problem through other channels, the issue has aroused widespread concern in the industry, there are five or six outside the industry and trade enterprises or individuals that are interested in Nirvana Fitness butt plate, called requirements interviews. Company executives hope the investors have better qualifications, the two sides will come if the positive intention to communicate.
Nirvana Fitness Co., Ltd. Beijing Marketing Manager confirmed to reporters yesterday, Wu-day, five direct sales stores closed due to changes caused by the shareholders, because the new shareholders to enter, the funds were not in place, Parkson stores, Zhongguancun property rent arrears of about 400 million, although not owe the rest of a few shops, but also faces the dilemma of the rent money, the property may be water and electricity, can not continue to operate, he decided to suspend business.
Two stores rent 4 million yuan
The crisis was caused by its own reasons, nothing to do with industry conditions. Currently, the fitness industry as a whole really intense competition, the market environment does not, but these factors enough to make such a large enterprise Bluebird close of business.
■ Blue Bird of new shareholders into the company said funds are not available after the stores have no money to pay the rent
In the body times the force
For within the industry While the current fitness industry was mixed, but high-end fitness orientation and small business customers are not the same low-end businesses, small businesses to large companies is difficult to have a big impact.
Wu-day said: Nirvana Fitness, but employees of the future expressed their own concerns. A Guide staff said that closed two days, my colleagues feel very depressed. Closure of some members to hear the news a bit emotional mood, and they can understand, and some colleagues even said that the Member is guilty.
It is understood that the business sector over the consumer receiving a complaint against the Nirvana Fitness, are actively working with Nirvana Fitness to contact the responsible person, for details. The business sector said they had been sent to various stores on the Nirvana Fitness visit, asked the shop that number of members, complaints and so on, to prepare for the future to solve the problem.
Nirvana Fitness for the current situation there, a management person of the company, said there are many reasons, but the fitness industry practitioners was mixed, with low barriers to trade, market environment is an important cause of confusion.
The officials said that large enterprises in the fitness coach, curriculum, environment, equipment, location, etc. are better than small gym, in order to develop business and attract more members, to open more stores, cost more. The small gym into a small, but the low prices to attract some members, while driving down the price of health cards in the market. Large enterprises rent, utilities, labor and other operating costs are rising are sold but can only follow the trend of decline in prices, then once the money chain scission, failure is inevitable.
Nirvana Fitness facing problems in its own
This reporter learned that a member of Nirvana Fitness Guide has established a number of activist groups, began to collect evidence, hoping rights through legal channels.
Rights group members build
Bluebird introduced incentives to attract members
Associate Professor of Peking University with Kai Lu said that the current fitness industry has risks, but the overall growth potential is still vast. Kai Lu with the view that a similar crisis in corporate fitness, for two reasons: First, the internal governance structure problems, poor management; Second, rapid business expansion, beyond the control capabilities.
Difficulties caused by poor fitness industry environment
Qiu Baochang Beijing Huijia Law Firm lawyer said as Bluebird fitness itself causes the termination of service, according to the card to suspected fraud, should bear the relevant civil or criminal liability. Bluebird specific reason to shut down the relevant departments for further investigation. The prepaid consumer business, should draw on the provisions listed companies to disclose relevant financial information, to eliminate the funds for other purposes, problems, should be timely, accurate public reason, a reasonable explanation to the consumer.
>> All say
Nirvana Fitness
Nirvana Fitness as a strong competitor in the Beijing market, Bally Total Fitness club in the body of relevant personnel of marketing, said yesterday that the Nirvana Fitness stores closed in the event the impact of the fitness industry, the credibility of the minds of consumers, but the force of the body times is an opportunity.
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Advance management into the Associate Professor of Economic Law of China University of Political Science, said Wu Jingming, the gym, beauty, cards and other such advances in the management of the consumer, present, China does not have a provision in this case, difficult for consumers to protect their rights. In Japan and other countries, advances in the management is very strict: to receive advance payments must be strictly business access threshold; Secondly, advances shall be provided to host special bank account, so that businesses will not have escaped and fled to the situation; In addition, you also need a sound margin system to ensure that businesses can have a withdrawal when the financial compensation to consumers. Wu Jingming said, even though China is not on the advance management legislation, but there are some local regulations, such as Beijing recently issued regulations to require businesses need to relocate, cancellation, and consumers should be informed in advance in accordance with the agreed discount rate or offer price, after deducting the amount of the return of the balance of consumption. At present, the advance of the provision is included in the
Economists
This name executives also said the financial crisis on the fitness industry has a great impact:
history Yuan Guoli reporter Qian Zhuang trainee journalist
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